Let's start the New Year 2024 off with a bang and getting your PR efforts aligned with your marketing! This week, we've got guest Stephen Karaolis who founded PR agency The Pear Agency, focused on building high-growth software brands. He's also a fractional marketing consultant who had a lot to share with host Melissa about:
why early stage marketrs should be thinking about investing in PR
how PR relates to the other marketing activities you're doing
three types of information you should have ready to give to reporters/media relations
how to train your executives for PR wins
the way that messaging directly impacts PR success
how to tie your pitch to Travis Kelce and Taylor Swift (well, not reallky, but you can hear how Stephen did!)
Learn more about Nut Tree: https://nuttr.ee/
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