Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about:
Tapping into the curiosity of marketers
Weaving B2c and innovative patterns into standard B2B marketing
The story of Achoo, Mutiny's raccoon mascot
Background on the SurvAIvor campaign, really showing how to use AI for tactical marketing use
How Mutiny has come to be known for games and campaigns that bring play into education on content that marketers care about
Two critical tips to pulling off a BIG campaign idea as a small focused team
One of Melissa's favorite terms: M.E.C.E. (Mutually Exclusive, Collectively Exhaustive)
The marvelous mess of self-imposed deadlines
Shout outs:
https://www.mutinyhq.com/
Ryan on LinkedIn: https://www.linkedin.com/in/ryannarod/
Mutiny's Surv-AI-vor Campaign
Navattic: https://www.navattic.com
Learn more about Nut Tree: https://nuttr.ee/
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