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Mastering Community Marketing: Today's Tactics and Tomorrow's Trends with Zoe Hartsfield (Apollo.io)
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Mastering Community Marketing: Today's Tactics and Tomorrow's Trends with Zoe Hartsfield (Apollo.io)

Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how: 

  • Community marketing is a way to both give and get

  • Zoe's vision for the future of "go to network" marketing

  • A breakdown of the difference in terms: Influencer, Advisor, Evangelist

  • Marketing mindset in the face of a newly-raised funding round

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